SCMDOJO Drives 16.8x Max ROAS and Global Membership Growth via Full-Funnel Paid Media

SCMDOJO is the world’s largest professional development platform for supply chain professionals. By providing expert-led online courses, technical toolkits, and best-practice guides, they help practitioners from companies like Maersk, Dropbox, and Peloton master the complexities of the 21st-century supply chain.

When SCMDOJO partnered with us, we were tasked with transforming a fragmented paid media approach into a sustainable, global membership engine. We’ve since managed full-funnel

campaigns that have driven thousands of dollars in digital product sales and scaled their community to over 12,000 members.

Here’s how.

The Obstacle: Useless Paid Ads and a Broken Funnel

In the early stages, SCMDOJO faced a challenge common to high-intent B2B platforms: they had high-quality expertise but an unsustainable reliance on unoptimized paid ads. The existing ad spend was driving clicks, but not the right kind. Finance and supply chain professionals were visiting the site but failing to convert into “Pro Members.” The tracking was fragmented, making it impossible to see which creative or keyword actually led to a high-ticket course purchase. To reach the next level of growth, SCMDOJO needed to transition from “buying traffic” to “building a conversion machine.

Building the Infrastructure : Aligning on Global Growth Goals

We didn’t start with the ads; we started with the foundation. Our first phase focused on building a “search-friendly” and “conversion-friendly” infrastructure.

Supply chain is a global language. We sat down with the SCMDOJO team to map out a strategy that targeted high-value regions including the United States, UK, Australia, and the UAE. We identified that different regions required different “hooks” some valuing technical toolkits (like the S&OP Process Guide) and others prioritizing soft skills and certifications.